OtterClam’s Soft Rebranding


Key Observations

The Otter Kingdom: A DAO-governed Ottertopia

What is The Otter Kingdom, exactly?

  • Otter Arcade: A place within the Otter Kingdom where all of our games would be housed. Our community has developed numerous, brilliant gaming ideas that suit all types of gamers with varying degrees of risk tolerance. I envision the Otter Arcade to be a place all Otters could go to have fun and play community-developed video games.
  • Otter University: As an extension of our existing otter university discord channel, the Otter University would be a place where people could go to learn about the various aspects of The Otter Kingdom and our treasury through videos, articles, and virtual presentations (classroom clam-o-nomics, anyone?). We are excited to see the form this eventually takes, but we love the idea of having an educational feature built into the Kingdom.
  • Otter Den: Similar to the Otter Den we currently have on Discord, the Otter Den in The Otter Kingdom would just be a place for fellow Otters to hang out. Dim lighting, NFT artwork on the walls, comfy seating, maybe a VR-compatible movie screening area? A pool table?
  • Otter Market: The market would be a place to buy and sell our very own NFT PAWs, virtual land within The Otter Kingdom, and various items to be put on the land players might buy to improve it. The Otter Market may also house an exchange or link to one(s) we’ve partnered with.
  • Portals to Otter Space: Otters are friendly, smart, and welcoming. These “bridges” or “portals” would take you to other virtual land or gaming partner-projects from various points on the map. Other projects in the virtual land and gamefi space could link us up to their virtual world as well. We love collaboration, if you haven’t noticed.
  • Otter Reserve: Inside The Otter Kingdom is a large island preservation area where virtual land is bought and then managed to preserve otters, harvest clams, and learn about the conservation efforts of our partner NPO. The only structure on the Otter Reserve is the Nature Center.
  • Nature Center: Within the Otter Reserve, the Nature Center is where we provide information regarding otter habitats, threats to otters, and fun facts about otters. In the DAO spirit of transparency, we would also like to include a real-time view of the revenue we’ve generated and shared with our partner non-profit organization, including a link to their site.
  • Otter Palace: A place where mods, devs, and founders hangout — Otter royalty, so to speak. Could also be thought of as a “think tank” where ideas are generated and worked through. Even the most benevolent kings need a palace to rest and keep an eye on things!

Why “The Otter Kingdom”?

  1. The Otter Kingdom effectively communicates OtterClam’s full potential as an ecosystem thriving with utility.
  2. The Otter Kingdom is already mentioned on the project’s main website, the official documents, and the initial Medium post. Since the community is familiar with the name, it should catch on easily.
  3. It would not require any meaningful technical changes to the existing protocol (i.e., the currency ticker doesn’t need to change, the treasury and all of its functions can remain the same, no migration would be necessary, no changes to policies and operations, etc.).
  4. It provides a clear vision that our community can rally behind and coalesce around.
  5. The Otter Kingdom name conjures a light-hearted image with a fun gaming vibe, without sacrificing the potential for the kingdom’s more serious wealth creation and preservation opportunities.

What to Expect

Final Thoughts



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